Having a website for your business might seem obvious to some, but it turns out more than 50 percent of U.S. small businesses
still don't have even a basic website. To many customers, your presence
on the web is their first impression of your business. It should be
critical to have a website that showcases who you are and what you do.
If you haven't created a website yet, these three simple tools can help you bring your business online -- where the customers are -- so you can keep doing what you do best:
1. Google's 'Get Your Business Online'
Google is making a nationwide push to encourage small-business owners to
create a digital presence. The company has created an online toolkit
for website creation and is holding events in cities around the country
that provide free face-to-face training.
On GYBO.com you can choose a
custom domain name and select a basic site design from among a host of
templates, which Google says are fully customizable. Then it's just a
matter of adding content, and your site is ready for its first visitor.
Who should use it: Business owners who don't have
coding skills and aren't planning to hire a website developer. The
templates are useful and, with Google hosting your site, you should be
less prone to experiencing outages due to server issues.
Costs: Google provides website creation tools and
hosts your website free for one year. After that, your domain name and
hosting cost a total of $7 per month.
Related: How to Create Great Content for Your Website
2. Homestead
Homestead offers website
creation, hosting and basic analytics together in a simple
template-based format. Website designs are industry-specific, meaning
once you've selected a design, it comes with generic images and content
related to your industry baked in. From there you can either upload your
own graphics -- including a logo -- or choose from Homestead's library
of 250,000 images.
When you publish the website, you'll get a custom domain name and
business email address. You'll also be able to track visitor statistics
and make other changes whenever you want.
Who should use it: Since customization options are
limited, Homestead may be best for entrepreneurs whose main purpose for
having a website is to draw customers into a brick-and-mortar store
rather than to keep them on the site itself.
Costs: The package is $5 per month after a 30-day free trial.
3. LaunchRock
Unlike some other tools, LaunchRock
doesn't provide you with a full-on website. Instead, it can help you
build an eye-catching "launching soon" page to advertise your upcoming
business. You can post updates on the launch page, which integrates
easily with major social media sites so you can keep everyone in your
network apprised of your progress.
It also allows you to start collecting email addresses and begin sending out e-newsletters to potential customers.
Who should use it: Startups with an exciting
business concept that want to launch with a substantial user base, as
well as established businesses that want to generate buzz for a new
product or service.
Costs: There is no cost for creating a LaunchRock
page, and all the existing features are free to use. The LaunchRock team
is working on paid premium add-on